diff --git a/package.json b/package.json
index 621a00ce75..ef419e25cd 100644
--- a/package.json
+++ b/package.json
@@ -5,6 +5,7 @@
   "main": "./website/src/server.js",
   "dependencies": {
     "amazon-payments": "0.0.4",
+    "amplitude": "^1.0.3",
     "async": "~0.9.0",
     "aws-sdk": "^2.0.25",
     "babel": "^5.5.4",
diff --git a/test/server_side/analytics.test.js b/test/server_side/analytics.test.js
new file mode 100644
index 0000000000..fa28579ab2
--- /dev/null
+++ b/test/server_side/analytics.test.js
@@ -0,0 +1,78 @@
+var sinon = require('sinon');
+var chai = require("chai")
+chai.use(require("sinon-chai"))
+var expect = chai.expect
+var rewire = require('rewire');
+
+describe('analytics', function() {
+  var amplitudeMock = sinon.stub();
+
+  describe('init', function() {
+    var analytics = rewire('../../website/src/analytics');
+
+    beforeEach(function() {
+      analytics.__set__('Amplitude', amplitudeMock);
+    });
+
+    afterEach(function(){
+      amplitudeMock.reset();
+    });
+
+    it('throws an error if no options are passed in', function() {
+      expect(analytics.init).to.throw('No options provided');
+    });
+
+    it('registers amplitude with token', function() {
+      var options = {
+        amplitudeToken: 'token',
+        uuid: 'user-id'
+      };
+      analytics.init(options);
+
+      expect(amplitudeMock).to.be.calledOnce;
+      expect(amplitudeMock).to.be.calledWith('token', 'user-id');
+    });
+
+    it('does not register amplitude without token', function() {
+      var options = { uuid: 'user-id' };
+      analytics.init(options);
+
+      expect(amplitudeMock).to.not.be.called;
+    });
+  });
+
+  describe('track', function() {
+    var analytics = rewire('../../website/src/analytics');
+
+    context('amplitude not initialized', function() {
+      it('throws error', function() {
+        expect(analytics.track).to.throw('Amplitude not initialized');
+      });
+    });
+
+    context('amplitude initialized', function() {
+      var amplitudeTrack = sinon.stub();
+
+      beforeEach(function() {
+        analytics.__set__('Amplitude', amplitudeMock);
+        analytics.init({amplitudeToken: 'token', uuid: 'user-id'});
+        analytics.__set__('amplitude.track', amplitudeTrack);
+      });
+
+      afterEach(function(){
+        amplitudeMock.reset();
+      });
+
+      it('tracks event in amplitude', function() {
+        var data = {
+          foo: 'bar'
+        };
+
+        analytics.track(data);
+
+        expect(amplitudeTrack).to.be.calledOnce;
+        expect(amplitudeTrack).to.be.calledWith(data);
+      });
+    });
+  });
+});
diff --git a/website/src/analytics.js b/website/src/analytics.js
new file mode 100644
index 0000000000..0fac3db680
--- /dev/null
+++ b/website/src/analytics.js
@@ -0,0 +1,22 @@
+var Amplitude = require('amplitude');
+var amplitude;
+
+var analytics = {
+  init: init,
+  track: track
+}
+
+function init(options) {
+  if(!options) { throw 'No options provided' }
+
+  if(options.amplitudeToken) {
+    amplitude = new Amplitude(options.amplitudeToken, options.uuid);
+  }
+}
+
+function track(data) {
+  if(!amplitude) throw 'Amplitude not initialized';
+  amplitude.track(data);
+}
+
+module.exports = analytics;