diff --git a/test/api/v3/integration/coupons/GET-coupons.test.js b/test/api/v3/integration/coupons/GET-coupons.test.js
index 6008d2b1df..fd61ac1a98 100644
--- a/test/api/v3/integration/coupons/GET-coupons.test.js
+++ b/test/api/v3/integration/coupons/GET-coupons.test.js
@@ -1,8 +1,8 @@
 import {
   generateUser,
-  translate as t,
   resetHabiticaDB,
 } from '../../../../helpers/api-v3-integration.helper';
+import apiMessages from '../../../../../website/server/libs/apiMessages';
 
 describe('GET /coupons/', () => {
   let user;
@@ -19,7 +19,7 @@ describe('GET /coupons/', () => {
     await expect(user.get('/coupons')).to.eventually.be.rejected.and.eql({
       code: 401,
       error: 'NotAuthorized',
-      message: t('noSudoAccess'),
+      message: apiMessages('noSudoAccess'),
     });
   });
 
diff --git a/test/api/v3/integration/coupons/POST-coupons_generate_event.test.js b/test/api/v3/integration/coupons/POST-coupons_generate_event.test.js
index 09e4c76391..12730c8296 100644
--- a/test/api/v3/integration/coupons/POST-coupons_generate_event.test.js
+++ b/test/api/v3/integration/coupons/POST-coupons_generate_event.test.js
@@ -4,6 +4,7 @@ import {
   resetHabiticaDB,
 } from '../../../../helpers/api-v3-integration.helper';
 import couponCode from 'coupon-code';
+import apiMessages from '../../../../../website/server/libs/apiMessages';
 
 describe('POST /coupons/generate/:event', () => {
   let user;
@@ -25,7 +26,7 @@ describe('POST /coupons/generate/:event', () => {
     await expect(user.post('/coupons/generate/aaa')).to.eventually.be.rejected.and.eql({
       code: 401,
       error: 'NotAuthorized',
-      message: t('noSudoAccess'),
+      message: apiMessages('noSudoAccess'),
     });
   });
 
diff --git a/test/api/v3/integration/user/DELETE-user.test.js b/test/api/v3/integration/user/DELETE-user.test.js
index a9def6c902..d11fa679ae 100644
--- a/test/api/v3/integration/user/DELETE-user.test.js
+++ b/test/api/v3/integration/user/DELETE-user.test.js
@@ -308,7 +308,7 @@ describe('DELETE /user', () => {
       })).to.eventually.be.rejected.and.eql({
         code: 401,
         error: 'NotAuthorized',
-        message: t('incorrectDeletePhrase'),
+        message: t('incorrectDeletePhrase', {magicWord: 'DELETE'}),
       });
     });
 
diff --git a/test/api/v3/unit/middlewares/ensureAccessRight.test.js b/test/api/v3/unit/middlewares/ensureAccessRight.test.js
index f4cf909a95..4421b82a3e 100644
--- a/test/api/v3/unit/middlewares/ensureAccessRight.test.js
+++ b/test/api/v3/unit/middlewares/ensureAccessRight.test.js
@@ -7,6 +7,7 @@ import {
 import i18n from '../../../../../website/common/script/i18n';
 import { ensureAdmin, ensureSudo } from '../../../../../website/server/middlewares/ensureAccessRight';
 import { NotAuthorized } from '../../../../../website/server/libs/errors';
+import apiMessages from '../../../../../website/server/libs/apiMessages';
 
 describe('ensure access middlewares', () => {
   let res, req, next;
@@ -42,7 +43,7 @@ describe('ensure access middlewares', () => {
 
       ensureSudo(req, res, next);
 
-      expect(next).to.be.calledWith(new NotAuthorized(i18n.t('noSudoAccess')));
+      expect(next).to.be.calledWith(new NotAuthorized(apiMessages('noSudoAccess')));
     });
 
     it('passes when user is a sudo user', () => {
diff --git a/website/client/components/settings/deleteModal.vue b/website/client/components/settings/deleteModal.vue
index bd5ea485ac..97aa8095fe 100644
--- a/website/client/components/settings/deleteModal.vue
+++ b/website/client/components/settings/deleteModal.vue
@@ -18,7 +18,7 @@
     .social-delete(v-if='!user.auth.local.email')
       h4 {{ $t('deleteAccount') }}
       .modal-body
-        p {{ $t('deleteSocialAccountText') }}
+        p {{ $t('deleteSocialAccountText', {magicWord: 'DELETE'}) }}
         br
         .row
           .col-md-6
diff --git a/website/client/components/static/groupPlans.vue b/website/client/components/static/groupPlans.vue
index 8daef613a8..5d1d510506 100644
--- a/website/client/components/static/groupPlans.vue
+++ b/website/client/components/static/groupPlans.vue
@@ -17,7 +17,7 @@
           span {{ $t('enterprisePlansDescription') }}
         .row.row-margin
           // TODO
-          a.btn.btn-primary.btn-lg.btn-block(:href="'mailto:vicky@habitica.com?subject=' + $t('enterprisePlansEmailSubject')") {{ $t('enterprisePlansButton') }}
+          a.btn.btn-primary.btn-lg.btn-block(:href="'mailto:vicky@habitica.com?subject=' + enterprisePlansEmailSubject") {{ $t('enterprisePlansButton') }}
 
         br
 
@@ -36,11 +36,16 @@
 <script>
   import StaticHeader from './header.vue';
   import * as Analytics from 'client/libs/analytics';
-
+  
   export default {
     components: {
       StaticHeader,
     },
+    data () {
+      return {
+        enterprisePlansEmailSubject: 'Question regarding Enterprise Plans',
+      };
+    },
     methods: {
       goToNewGroupPage () {
         if (!this.$store.state.isUserLoggedIn) {
@@ -63,7 +68,7 @@
           eventLabel: 'Contact Us (Plans)',
         });
 
-        window.location.href = `mailto:vicky@habitica.com?subject=${this.$t('enterprisePlansEmailSubject')}`;
+        window.location.href = `mailto:vicky@habitica.com?subject=${ this.enterprisePlansEmailSubject }`;
       },
     },
   };
diff --git a/website/common/locales/en/front.json b/website/common/locales/en/front.json
index 7c5dd8024c..608c40680e 100644
--- a/website/common/locales/en/front.json
+++ b/website/common/locales/en/front.json
@@ -253,7 +253,7 @@
   "missingNewPassword": "Missing new password.",
   "invalidEmailDomain": "You cannot register with emails with the following domains: <%= domains %>",
   "wrongPassword": "Wrong password.",
-  "incorrectDeletePhrase": "Please type DELETE in all caps to delete your account.",
+  "incorrectDeletePhrase": "Please type <%= magicWord %> in all caps to delete your account.",
   "notAnEmail": "Invalid email address.",
   "emailTaken": "Email address is already used in an account.",
   "newEmailRequired": "Missing new email address.",
diff --git a/website/common/locales/en/groups.json b/website/common/locales/en/groups.json
index a8b6825d0b..7e7986897c 100644
--- a/website/common/locales/en/groups.json
+++ b/website/common/locales/en/groups.json
@@ -296,7 +296,6 @@
   "funExtras": "Fun Extras",
   "enterprisePlansButton": "Ask about Enterprise Plans",
   "enterprisePlansDescription": "Looking for a larger install with custom needs? See if our enterprise plans are right for you.",
-  "enterprisePlansEmailSubject": "Question regarding Enterprise Plans",
   "familyPlansButton": "Sign Up for Family Plan Mailing List",
   "familyPlansDescription": "Want a cozier solution to manage your household? Family Plans are coming soon!",
   "createAGroup": "Create a Group",
diff --git a/website/common/locales/en/npc.json b/website/common/locales/en/npc.json
index 01a33788e3..a39b06f454 100644
--- a/website/common/locales/en/npc.json
+++ b/website/common/locales/en/npc.json
@@ -95,7 +95,7 @@
   "plusOneGem": "+1 Gem",
   "typeNotSellable": "Type is not sellable. Must be one of the following <%= acceptedTypes %>",
   "userItemsKeyNotFound": "Key not found for user.items <%= type %>",
-  "userItemsNotEnough": "Not enough items found for user.items <%= type %>",
+  "userItemsNotEnough": "You do not have enough <%= type %>",
   "pathRequired": "Path string is required",
   "unlocked": "Items have been unlocked",
   "alreadyUnlocked": "Full set already unlocked.",
diff --git a/website/common/locales/en/settings.json b/website/common/locales/en/settings.json
index 354e2c1049..7495cd6b09 100644
--- a/website/common/locales/en/settings.json
+++ b/website/common/locales/en/settings.json
@@ -65,7 +65,7 @@
     "resetText1": "WARNING! This resets many parts of your account. This is highly discouraged, but some people find it useful in the beginning after playing with the site for a short time.",
     "resetText2": "You will lose all your levels, gold, and experience points. All your tasks (except those from challenges) will be deleted permanently and you will lose all of their historical data. You will lose all your equipment but you will be able to buy it all back, including all limited edition equipment or subscriber Mystery items that you already own (you will need to be in the correct class to re-buy class-specific gear). You will keep your current class and your pets and mounts. You might prefer to use an Orb of Rebirth instead, which is a much safer option and which will preserve your tasks and equipment.",
     "deleteLocalAccountText": "Are you sure? This will delete your account forever, and it can never be restored! You will need to register a new account to use Habitica again. Banked or spent Gems will not be refunded. If you're absolutely certain, type your password into the text box below.",
-    "deleteSocialAccountText": "Are you sure? This will delete your account forever, and it can never be restored! You will need to register a new account to use Habitica again. Banked or spent Gems will not be refunded. If you're absolutely certain, type \"DELETE\" into the text box below.",
+    "deleteSocialAccountText": "Are you sure? This will delete your account forever, and it can never be restored! You will need to register a new account to use Habitica again. Banked or spent Gems will not be refunded. If you're absolutely certain, type \"<%= magicWord %>\" into the text box below.",
     "API": "API",
     "APIv3": "API v3",
     "APIText": "Copy these for use in third party applications. However, think of your API Token like a password, and do not share it publicly. You may occasionally be asked for your User ID, but never post your API Token where others can see it, including on Github.",
diff --git a/website/common/locales/en/subscriber.json b/website/common/locales/en/subscriber.json
index 3134424277..d6802bbdb0 100644
--- a/website/common/locales/en/subscriber.json
+++ b/website/common/locales/en/subscriber.json
@@ -170,7 +170,6 @@
     "cardTypeNotAllowed": "Unknown card type.",
     "invalidCoupon": "Invalid coupon code.",
     "couponUsed": "Coupon code already used.",
-    "noSudoAccess": "You don't have sudo access.",
     "couponCodeRequired": "The coupon code is required.",
     "eventRequired": "\"req.params.event\" is required.",
     "countRequired": "\"req.query.count\" is required.",
diff --git a/website/server/controllers/api-v3/user.js b/website/server/controllers/api-v3/user.js
index fa37b673d8..ba8b22e6a8 100644
--- a/website/server/controllers/api-v3/user.js
+++ b/website/server/controllers/api-v3/user.js
@@ -395,7 +395,7 @@ api.deleteUser = {
       let isValidPassword = await passwordUtils.compare(user, password);
       if (!isValidPassword) throw new NotAuthorized(res.t('wrongPassword'));
     } else if ((user.auth.facebook.id || user.auth.google.id) && password !== DELETE_CONFIRMATION) {
-      throw new NotAuthorized(res.t('incorrectDeletePhrase'));
+      throw new NotAuthorized(res.t('incorrectDeletePhrase', {magicWord: 'DELETE'}));
     }
 
     let feedback = req.body.feedback;
diff --git a/website/server/libs/apiMessages.js b/website/server/libs/apiMessages.js
index 77f2215263..f368228dbb 100644
--- a/website/server/libs/apiMessages.js
+++ b/website/server/libs/apiMessages.js
@@ -10,6 +10,7 @@ const messages = {
   guildsPageInteger: 'req.query.page must be an integer greater than or equal to 0.',
   groupIdRequired: 'req.params.groupId must contain a groupId.',
   managerIdRequired: 'req.body.managerId must contain a user ID.',
+  noSudoAccess: 'You don\'t have sudo access',
 };
 
 export default function (msgKey, vars = {}) {
diff --git a/website/server/middlewares/ensureAccessRight.js b/website/server/middlewares/ensureAccessRight.js
index c05aedb3ff..e6debdc066 100644
--- a/website/server/middlewares/ensureAccessRight.js
+++ b/website/server/middlewares/ensureAccessRight.js
@@ -1,6 +1,7 @@
 import {
   NotAuthorized,
 } from '../libs/errors';
+import apiMessages from '../libs/apiMessages';
 
 export function ensureAdmin (req, res, next) {
   let user = res.locals.user;
@@ -16,7 +17,7 @@ export function ensureSudo (req, res, next) {
   let user = res.locals.user;
 
   if (!user.contributor.sudo) {
-    return next(new NotAuthorized(res.t('noSudoAccess')));
+    return next(new NotAuthorized(apiMessages('noSudoAccess')));
   }
 
   next();