diff --git a/website/src/routes/pages.js b/website/src/routes/pages.js
index 25c211402d..41a326455d 100644
--- a/website/src/routes/pages.js
+++ b/website/src/routes/pages.js
@@ -5,6 +5,8 @@ var _ = require('lodash');
 var locals = require('../middlewares/locals');
 var i18n = require('../libs/i18n');
 
+var userCount = '1,000,000';
+
 // -------- App --------
 router.get('/', i18n.getUserLanguage, locals, function(req, res) {
   if (!req.headers['x-api-user'] && !req.headers['x-api-key'] && !(req.session && req.session.userId))
@@ -24,7 +26,8 @@ _.each(pages, function(name){
   router.get('/static/' + name, i18n.getUserLanguage, locals, function(req, res) {
     res.render( 'static/' + name, {
       env: res.locals.habitrpg,
-      marked: require('marked')
+      marked: require('marked'),
+      userCount: userCount
     });
   });
 });
@@ -37,7 +40,8 @@ _.each(shareables, function(name){
   router.get('/social/' + name, i18n.getUserLanguage, locals, function(req, res) {
     res.render( 'social/' + name, {
       env: res.locals.habitrpg,
-      marked: require('marked')
+      marked: require('marked'),
+      userCount: userCount
     });
   });
 });
diff --git a/website/views/social/landing-page.jade b/website/views/social/landing-page.jade
index 60b00b1327..d907f1eeb4 100644
--- a/website/views/social/landing-page.jade
+++ b/website/views/social/landing-page.jade
@@ -4,7 +4,7 @@
     ul.lead
       li=env.t('landingCopy1')
       li=env.t('landingCopy2')
-      li=env.t('landingCopy3', {userCount:'1,000,000'})
+      li=env.t('landingCopy3', {userCount:userCount})
   .mobile-container
     .row
       .col-md-6
diff --git a/website/views/static/front.jade b/website/views/static/front.jade
index 16b855c3eb..0ca685a911 100644
--- a/website/views/static/front.jade
+++ b/website/views/static/front.jade
@@ -81,7 +81,7 @@ html(ng-app='habitrpg', ng-controller='RootCtrl')
         img.img-rendering-auto.center-block.img-responsive(src='https://d2afqr2xdmyzvu.cloudfront.net/front/images/intro.png')
         // insert intro images
         .introcall.bg-success
-          h4= env.t('joinOthers', {userCount:'1,000,000'})
+          h4= env.t('joinOthers', {userCount:userCount})
             small
               button#play-btn.btn.btn-primary.btn-lg.gamifybutton(ng-click='playButtonClick()')= env.t('free')
         .presslogos.text-center
@@ -592,7 +592,7 @@ html(ng-app='habitrpg', ng-controller='RootCtrl')
       #footercall
         .container-fluid
           .row
-              h3= env.t('joinOthers', {userCount:'1,000,000'})
+              h3= env.t('joinOthers', {userCount:userCount})
           .row
             .col-md-4.col-md-offset-4
               button.btn.btn-primary.btn-lg.btn-block(ng-click='playButtonClick()')= env.t('free')