diff --git a/public/css/game-pane.styl b/public/css/game-pane.styl
index 0a60fa1f9d..086e922734 100644
--- a/public/css/game-pane.styl
+++ b/public/css/game-pane.styl
@@ -26,15 +26,28 @@
     label
         margin-right:5px
 
-  .label-elite
-    background-color: #077409
-    color: black
-  .label-champion
-    background-color: #125BA2
-    color: white
-  .label-royal
-    background-color: #7313B4
-    color: white
+  .own-message
+    border-left: 4px solid #333
+    padding-left: 2px
+
+// Name tags
+.label-contributor-1, .label-contributor-2
+  background-color: #333;
+.label-contributor-3, .label-contributor-4
+  background-color: #077409
+  color: white
+.label-contributor-5, .label-contributor-6
+  background-color: #125BA2
+  color: white
+.label-contributor-7
+  background-color: #7313B4
+  color: white
+.label-contributor-8
+  background-color: #ff8000
+  color: white
+.label-npc
+  background-color: indianred
+  color: white
 
 #market-tab
     position relative
diff --git a/public/js/controllers/groupsCtrl.js b/public/js/controllers/groupsCtrl.js
index dddb4ac628..ec0afc3475 100644
--- a/public/js/controllers/groupsCtrl.js
+++ b/public/js/controllers/groupsCtrl.js
@@ -96,7 +96,7 @@ habitrpg.controller("GroupsCtrl", ['$scope', '$rootScope', 'Groups', '$http', 'A
     }
 
     $scope.deleteChatMessage = function(group, message){
-      if(message.uuid === User.user.id || (User.user.backer && User.user.backer.admin)){
+      if(message.uuid === User.user.id || (User.user.backer && User.user.contributor.admin)){
         Groups.Group.deleteChatMessage({gid: group._id, messageId: message.id}, undefined, function(){
           var i = _.indexOf(group.chat, message);
           if(i !== -1) group.chat.splice(i, 1);
@@ -108,22 +108,6 @@ habitrpg.controller("GroupsCtrl", ['$scope', '$rootScope', 'Groups', '$http', 'A
       group.$get();
     }
 
-    $scope.nameTagClasses = function(message){
-      if (!message) return; // fixme what's triggering this?
-      if (message.contributor) {
-        if (message.contributor.match(/npc/i) || message.contributor.match(/royal/i)) {
-          return 'label-royal';
-        } else if (message.contributor.match(/champion/i)) {
-          return 'label-champion';
-        } else if (message.contributor.match(/elite/i)) {
-          return 'label-success'; //elite
-        }
-      }
-      if (message.uuid == User.user.id) {
-        return 'label-inverse'; //self
-      }
-    }
-
   }])
 
   .controller("GuildsCtrl", ['$scope', 'Groups', 'User', '$rootScope', '$state', '$location',
diff --git a/public/js/controllers/rootCtrl.js b/public/js/controllers/rootCtrl.js
index bf8ce25de4..eab96974a5 100644
--- a/public/js/controllers/rootCtrl.js
+++ b/public/js/controllers/rootCtrl.js
@@ -75,6 +75,16 @@ habitrpg.controller("RootCtrl", ['$scope', '$rootScope', '$location', 'User', '$
       });
     }
 
+    $scope.contribText = function(contrib, backer){
+      if (!contrib && !backer) return;
+      if (backer && backer.npc) return backer.npc;
+      var l = contrib && contrib.level;
+      if (l && l > 0) {
+        var level = (l < 3) ? 'Friend' : (l < 5) ? 'Elite' : (l < 7) ? 'Champion' : (l < 8) ? 'Legendary' : 'Heroic';
+        return level + ' ' + contrib.text;
+      }
+    }
+
     $rootScope.charts = {};
     $rootScope.toggleChart = function(id, task) {
       var history = [], matrix, data, chart, options;
diff --git a/src/controllers/groups.js b/src/controllers/groups.js
index 88c286bac5..4fd3db2ab6 100644
--- a/src/controllers/groups.js
+++ b/src/controllers/groups.js
@@ -220,8 +220,8 @@ api.postChat = function(req, res, next) {
   var message = {
     id: helpers.uuid(),
     uuid: user._id,
-    contributor: user.backer && user.backer.contributor,
-    npc: user.backer && user.backer.npc,
+    contributor: user.contributor && user.contributor.toObject(),
+    backer: user.backer && user.backer.toObject(),
     text: req.query.message, // FIXME this should be body, but ngResource is funky
     user: user.profile.name,
     timestamp: +(new Date)
@@ -237,7 +237,6 @@ api.postChat = function(req, res, next) {
 
   group.save(function(err, saved){
     if (err) return res.json(500, {err:err});
-
     res.json({chat: saved.chat});
   });
 }
@@ -249,7 +248,7 @@ api.deleteChatMessage = function(req, res){
 
   if(!message) return res.json(404, {err: "Message not found!"});
 
-  if(user._id !== message.uuid && !(user.backer && user.backer.admin))
+  if(user._id !== message.uuid && !(user.backer && user.contributor.admin))
     return res.json(401, {err: "Not authorized to delete this message!"})
 
   Group.update({_id:group._id}, {$pull:{chat:{id: req.params.messageId}}}, function(err){
diff --git a/views/options/social/chat-message.jade b/views/options/social/chat-message.jade
index af57fc283d..f1f70b729d 100644
--- a/views/options/social/chat-message.jade
+++ b/views/options/social/chat-message.jade
@@ -1,10 +1,10 @@
-li(ng-repeat='message in group.chat', ng-class='{highlight: indexOf(message.text, user.profile.name)}')
-  a.label.chat-message(class='{{nameTagClasses(message)}}', tooltip='{{message.contributor}}', ng-click='clickMember(message.uuid, true)')
-    | {{message.user}}
-  span 
-  span(ng-bind-html="message.text | linky:'_blank'") -
-  span 
+li(ng-repeat='message in group.chat', ng-class='{highlight: indexOf(message.text, user.profile.name), "own-message": user._id == message.uuid}')
+  a.label.chat-message(class='label-contributor-{{message.contributor.level}}', ng-class='{"label-npc": message.backer.npc}', ng-click='clickMember(message.uuid, true)')
+    span(tooltip='{{contribText(message.contributor, message.backer)}}') {{message.user}}&nbsp;
+  | &nbsp;
+  span(ng-bind-html="message.text | linky:'_blank'")
+  | &nbsp;-&nbsp;
   span.muted.time
     | {{relativeDate(message.timestamp, _currentTime) + ' '}}
-  a(ng-show='user.backer.admin || message.uuid == user.id', ng-click='deleteChatMessage(group, message)')
+  a(ng-show='user.contributor.admin || message.uuid == user.id', ng-click='deleteChatMessage(group, message)')
     i.icon-remove(tooltip='Delete')
diff --git a/views/shared/modals/members.jade b/views/shared/modals/members.jade
index 715dc295d7..98e33c1458 100644
--- a/views/shared/modals/members.jade
+++ b/views/shared/modals/members.jade
@@ -3,7 +3,7 @@ div(ng-controller='MemberModalCtrl')
     .modal-header
       h3
         span {{profile.profile.name}}
-        span(ng-show='profile.backer.contributor')  - {{profile.backer.contributor}}
+        span(ng-if='profile.contributor.level')  - {{contribText(profile.contributor, profile.backer)}}
     .modal-body
       .row-fluid
         .span6
diff --git a/views/shared/profiles/achievements.jade b/views/shared/profiles/achievements.jade
index e85f222929..94ace40920 100644
--- a/views/shared/profiles/achievements.jade
+++ b/views/shared/profiles/achievements.jade
@@ -16,16 +16,16 @@
   div(ng-if='profile.backer.npc')
     .achievement.achievement-helm
     h5
-      span.label.label-master {{profile.backer.npc}} NPC
+      span.label.label-npc {{profile.backer.npc}} NPC
     small Backed the Kickstarter project at the maximum level!
     hr
 
-  div(ng-if='profile.backer.contributor || user._id == profile._id')
-    .achievement.achievement-firefox(ng-show='profile.backer.contributor')
-    div(ng-class='{muted: !profile.backer.contributor}')
+  div(ng-if='profile.contributor.level || user._id == profile._id')
+    .achievement.achievement-firefox(ng-if='profile.contributor.level')
+    div(ng-class='{muted: !profile.contributor.level}')
       h5
-        span.label.label-inverse(ng-if='profile.backer.contributor') {{profile.backer.contributor}}
-        span.label(ng-if='!profile.backer.contributor') Contributor
+        span.label(ng-if='profile.contributor.level', class='label-contributor-{{profile.contributor.level}}') {{contribText(profile.contributor, profile.backer)}}
+        span.label(ng-if='!profile.contributor.level') Contributor
       small.
         Has contributed to HabitRPG (code, design, pixel art, legal advice, docs, etc). Want this badge? Fix a bug :)
     hr