diff --git a/test/api/unit/middlewares/cronMiddleware.js b/test/api/unit/middlewares/cronMiddleware.js
index e3e797189d..873bbb70a7 100644
--- a/test/api/unit/middlewares/cronMiddleware.js
+++ b/test/api/unit/middlewares/cronMiddleware.js
@@ -293,90 +293,4 @@ describe('cron middleware', () => {
       });
     });
   });
-
-  context('Drop Cap A/B Test', async () => {
-    it('enrolls web users', async () => {
-      user.lastCron = moment(new Date()).subtract({ days: 2 });
-      await user.save();
-      req.headers['x-client'] = 'habitica-web';
-
-      await new Promise((resolve, reject) => {
-        cronMiddleware(req, res, async err => {
-          if (err) return reject(err);
-          user = await User.findById(user._id).exec();
-          expect(user._ABtests.dropCapNotif).to.be.a.string;
-
-          return resolve();
-        });
-      });
-    });
-
-    it('enables the new notification for 50% of users', async () => {
-      sandbox.stub(Math, 'random').returns(0.5);
-      user.lastCron = moment(new Date()).subtract({ days: 2 });
-      await user.save();
-      req.headers['x-client'] = 'habitica-web';
-
-      await new Promise((resolve, reject) => {
-        cronMiddleware(req, res, async err => {
-          if (err) return reject(err);
-          user = await User.findById(user._id).exec();
-          expect(user._ABtests.dropCapNotif).to.be.equal('drop-cap-notif-enabled');
-
-          return resolve();
-        });
-      });
-    });
-
-    it('disables the new notification for 50% of users', async () => {
-      sandbox.stub(Math, 'random').returns(0.51);
-      user.lastCron = moment(new Date()).subtract({ days: 2 });
-      await user.save();
-      req.headers['x-client'] = 'habitica-web';
-
-      await new Promise((resolve, reject) => {
-        cronMiddleware(req, res, async err => {
-          if (err) return reject(err);
-          user = await User.findById(user._id).exec();
-          expect(user._ABtests.dropCapNotif).to.be.equal('drop-cap-notif-disabled');
-
-          return resolve();
-        });
-      });
-    });
-
-    it('does not affect subscribers', async () => {
-      sandbox.stub(Math, 'random').returns(0.2);
-      user.lastCron = moment(new Date()).subtract({ days: 2 });
-      await user.save();
-      req.headers['x-client'] = 'habitica-web';
-      sandbox.stub(User.prototype, 'isSubscribed').returns(true);
-
-      await new Promise((resolve, reject) => {
-        cronMiddleware(req, res, async err => {
-          if (err) return reject(err);
-          user = await User.findById(user._id).exec();
-          expect(user._ABtests.dropCapNotif).to.not.exist;
-
-          return resolve();
-        });
-      });
-    });
-
-    it('does not affect mobile users', async () => {
-      user.lastCron = moment(new Date()).subtract({ days: 2 });
-      await user.save();
-      req.headers['x-client'] = 'habitica-ios';
-
-      await new Promise((resolve, reject) => {
-        cronMiddleware(req, res, async err => {
-          if (err) return reject(err);
-          user = await User.findById(user._id).exec();
-          expect(user._ABtests.dropCapNotif).to.not.exist;
-
-          return resolve();
-        });
-      });
-    });
-  });
 });
diff --git a/test/common/fns/randomDrop.test.js b/test/common/fns/randomDrop.test.js
index 440bb4506d..3ce03286b1 100644
--- a/test/common/fns/randomDrop.test.js
+++ b/test/common/fns/randomDrop.test.js
@@ -1,5 +1,4 @@
 import randomDrop from '../../../website/common/script/fns/randomDrop';
-import i18n from '../../../website/common/script/i18n';
 import {
   generateUser,
   generateTodo,
@@ -145,148 +144,5 @@ describe('common.fns.randomDrop', () => {
         expect(acceptableDrops).to.contain(user._tmp.drop.key); // always Desert
       });
     });
-
-    context('drop cap notification', () => {
-      let analytics;
-      const req = {};
-      let isSubscribedStub;
-
-      beforeEach(() => {
-        user.addNotification = () => {};
-        sandbox.stub(user, 'addNotification');
-        user.isSubscribed = () => {};
-        isSubscribedStub = sandbox.stub(user, 'isSubscribed');
-        isSubscribedStub.returns(false);
-        analytics = { track () {} };
-        sandbox.stub(analytics, 'track');
-      });
-
-      it('sends a notification if A/B test is enabled when drop cap is reached', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-enabled';
-        predictableRandom.returns(0.1);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(5);
-        expect(user.addNotification).to.be.calledOnce;
-        expect(user.addNotification).to.be.calledWith('DROP_CAP_REACHED', {
-          message: i18n.t('dropCapReached'),
-          items: 5,
-        });
-      });
-
-      it('does not send a notification if user is enrolled in disabled A/B test group', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-disabled';
-        predictableRandom.returns(0.1);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(5);
-        expect(user.addNotification).to.not.be.called;
-      });
-
-      it('does not send a notification if user is enrolled in disabled A/B test group', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-not-enrolled';
-        predictableRandom.returns(0.1);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(5);
-        expect(user.addNotification).to.not.be.called;
-      });
-
-      it('does not send a notification if drop cap is not reached', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-enabled';
-        predictableRandom.returns(0.1);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(4);
-        expect(user.addNotification).to.not.be.called;
-      });
-
-      it('does not send a notification if user is subscribed', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-enabled';
-        predictableRandom.returns(0.1);
-        isSubscribedStub.returns(true);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(5);
-        expect(user.addNotification).to.not.be.called;
-      });
-
-      it('tracks drop cap reached event for enrolled users (notification enabled)', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-enabled';
-        predictableRandom.returns(0.1);
-        isSubscribedStub.returns(true);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(5);
-        expect(analytics.track).to.be.calledWith('drop cap reached');
-      });
-
-      it('tracks drop cap reached event for enrolled users (notification disabled)', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-disabled';
-        predictableRandom.returns(0.1);
-        isSubscribedStub.returns(true);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(5);
-        expect(analytics.track).to.be.calledWith('drop cap reached');
-      });
-
-      it('does not track drop cap reached event for users not enrolled in A/B test', () => {
-        user._ABtests.dropCapNotif = 'drop-cap-notif-not-enrolled';
-        predictableRandom.returns(0.1);
-        isSubscribedStub.returns(true);
-
-        // Max Drop Count is 5
-        expect(user.items.lastDrop.count).to.equal(0);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        randomDrop(user, { task, predictableRandom }, req, analytics);
-        expect(user.items.lastDrop.count).to.equal(5);
-        expect(analytics.track).to.not.be.calledWith('drop cap reached');
-      });
-    });
   });
 });
diff --git a/test/common/ops/buy/buyMysterySet.js b/test/common/ops/buy/buyMysterySet.js
index 6a7a0650a3..b485f2f164 100644
--- a/test/common/ops/buy/buyMysterySet.js
+++ b/test/common/ops/buy/buyMysterySet.js
@@ -88,14 +88,6 @@ describe('shared.ops.buyMysterySet', () => {
         expect(user.items.gear.owned).to.have.property('armor_mystery_301404', true);
         expect(user.items.gear.owned).to.have.property('head_mystery_301404', true);
         expect(user.items.gear.owned).to.have.property('eyewear_mystery_301404', true);
-        expect(analytics.track).to.be.calledOnce;
-        expect(analytics.track).to.be.calledWithMatch('acquire item', {
-          uuid: user._id,
-          itemKey: '301404',
-          itemType: 'Subscriber Gear',
-          acquireMethod: 'Hourglass',
-          category: 'behavior',
-        });
       });
     });
   });
diff --git a/website/client/src/components/achievements/dropCapReached.vue b/website/client/src/components/achievements/dropCapReached.vue
deleted file mode 100644
index a804fd78fa..0000000000
--- a/website/client/src/components/achievements/dropCapReached.vue
+++ /dev/null
@@ -1,250 +0,0 @@
-<template>
-  <b-modal
-    id="drop-cap-reached"
-    size="md"
-    :hide-header="true"
-    :hide-footer="hasSubscription"
-  >
-    <div class="text-center">
-      <div
-        class="modal-close"
-        @click="close()"
-      >
-        <div
-          v-once
-          class="svg-icon"
-          v-html="icons.close"
-        ></div>
-      </div>
-      <h1
-        v-once
-        class="header purple"
-      >
-        {{ $t('dropCapReached') }}
-      </h1>
-      <div class="max-items-wrapper d-flex align-items-center justify-content-center">
-        <div
-          class="svg-icon sparkles sparkles-rotate"
-          v-html="icons.sparkles"
-        ></div>
-        <div class="max-items-module d-flex align-items-center justify-content-center flex-column">
-          <h1 class="max-items">
-            {{ maxItems }}
-          </h1>
-          <span
-            v-once
-            class="items-text"
-          >{{ $t('items') }}</span>
-        </div>
-        <div
-          class="svg-icon sparkles"
-          v-html="icons.sparkles"
-        ></div>
-      </div>
-      <p
-        v-once
-        class="mb-4"
-      >
-        {{ $t('dropCapExplanation') }}
-      </p>
-      <a
-        v-once
-        class="standard-link d-block mb-3"
-        @click="toWiki()"
-      >
-        {{ $t('dropCapLearnMore') }}
-      </a>
-    </div>
-    <div
-      slot="modal-footer"
-      class="footer"
-    >
-      <span
-        v-once
-        class="purple d-block font-weight-bold mb-3 mt-3"
-      >
-        {{ $t('lookingForMoreItems') }}
-      </span>
-      <img
-        class="swords mb-3"
-        srcset="
-      ~@/assets/images/swords.png,
-      ~@/assets/images/swords@2x.png 2x,
-      ~@/assets/images/swords@3x.png 3x"
-        src="~@/assets/images/swords.png"
-      >
-      <p
-        v-once
-        class="subs-benefits mb-3"
-      >
-        {{ $t('dropCapSubs') }}
-      </p>
-      <button
-        v-once
-        class="btn btn-primary"
-        @click="toLearnMore()"
-      >
-        {{ $t('learnMore') }}
-      </button>
-    </div>
-  </b-modal>
-</template>
-
-<style lang="scss">
-  @import '~@/assets/scss/colors.scss';
-
-  #drop-cap-reached {
-    .modal-body {
-      padding: 0 1.5rem;
-    }
-
-    .modal-footer {
-      background: $gray-700;
-      border-top: none;
-      padding: 0 1.5rem 2rem 1.5rem;
-    }
-
-    .modal-dialog {
-      width: 20.625rem;
-      font-size: 0.875rem;
-      line-height: 1.71;
-      text-align: center;
-    }
-  }
-</style>
-
-<style lang="scss" scoped>
-  @import '~@/assets/scss/colors.scss';
-
-  .modal-close {
-    position: absolute;
-    width: 18px;
-    height: 18px;
-    padding: 4px;
-    right: 16px;
-    top: 16px;
-    cursor: pointer;
-    .svg-icon {
-      width: 12px;
-      height: 12px;
-    }
-  }
-
-  .subs-benefits {
-    font-size: 0.75rem;
-    line-height: 1.33;
-    font-style: normal;
-  }
-
-  .purple {
-    color: $purple-300;
-  }
-
-  .header {
-    font-size: 1.25rem;
-    line-height: 1.4;
-    text-align: center;
-    margin-top: 2rem;
-  }
-
-  .sparkles {
-    width: 2.5rem;
-    height: 4rem;
-
-    &.sparkles-rotate {
-      transform: rotate(180deg);
-    }
-  }
-
-  .max-items-wrapper {
-    margin: 17px auto;
-  }
-
-  .max-items-module {
-    background: white;
-    border-radius: 92px;
-    border: 8px solid $purple-400;
-    width: 92px;
-    height: 92px;
-    margin-left: 17px;
-    margin-right: 17px;
-
-    .items-text {
-      font-size: 0.75rem;
-      line-height: 1.33;
-      color: $gray-100;
-    }
-  }
-
-  .max-items {
-    font-size: 2rem;
-    line-height: 1.25;
-    color: $purple-300;
-    margin: 0;
-  }
-
-  .swords {
-    width: 7rem;
-    height: 3rem;
-  }
-</style>
-
-<script>
-import closeIcon from '@/assets/svg/close.svg';
-import sparkles from '@/assets/svg/star-group.svg';
-import * as Analytics from '@/libs/analytics';
-import { mapState } from '@/libs/store';
-
-export default {
-  data () {
-    return {
-      icons: Object.freeze({
-        close: closeIcon,
-        sparkles,
-      }),
-      maxItems: null,
-    };
-  },
-  computed: {
-    ...mapState({ user: 'user.data' }),
-    hasSubscription () {
-      return Boolean(this.user.purchased.plan.customerId);
-    },
-  },
-  mounted () {
-    this.$root.$on('habitica:drop-cap-reached', notification => {
-      this.maxItems = notification.data.items;
-      this.$root.$emit('bv::show::modal', 'drop-cap-reached');
-    });
-  },
-  beforeDestroy () {
-    this.$root.$off('habitica:drop-cap-reached');
-  },
-  methods: {
-    close () {
-      this.$root.$emit('bv::hide::modal', 'drop-cap-reached');
-    },
-    toWiki () {
-      window.open('https://habitica.fandom.com/wiki/Drops', '_blank');
-
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'drop-cap-reached',
-        eventAction: 'click',
-        eventLabel: 'Drop Cap Reached > Modal > Wiki',
-      });
-    },
-    toLearnMore () {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'drop-cap-reached',
-        eventAction: 'click',
-        eventLabel: 'Drop Cap Reached > Modal > Subscriptions',
-      });
-
-      this.close();
-      this.$router.push('/user/settings/subscription');
-    },
-  },
-};
-</script>
diff --git a/website/client/src/components/appFooter.vue b/website/client/src/components/appFooter.vue
index e9059f2440..4e0aa946f0 100644
--- a/website/client/src/components/appFooter.vue
+++ b/website/client/src/components/appFooter.vue
@@ -466,7 +466,6 @@ footer {
 import axios from 'axios';
 import moment from 'moment';
 import { mapState } from '@/libs/store';
-import * as Analytics from '@/libs/analytics';
 import gryphon from '@/assets/svg/gryphon.svg';
 import twitter from '@/assets/svg/twitter.svg';
 import facebook from '@/assets/svg/facebook.svg';
@@ -580,12 +579,6 @@ export default {
       this.$root.$emit('bv::show::modal', 'modify-inventory');
     },
     donate () {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'button',
-        eventAction: 'click',
-        eventLabel: 'Gems > Donate',
-      });
       this.$root.$emit('bv::show::modal', 'buy-gems', { alreadyTracked: true });
     },
   },
diff --git a/website/client/src/components/group-plans/createGroupModalPages.vue b/website/client/src/components/group-plans/createGroupModalPages.vue
index e8cd2698fd..1bd76ac8fc 100644
--- a/website/client/src/components/group-plans/createGroupModalPages.vue
+++ b/website/client/src/components/group-plans/createGroupModalPages.vue
@@ -133,7 +133,6 @@
 </style>
 
 <script>
-import * as Analytics from '@/libs/analytics';
 import { mapState } from '@/libs/store';
 import paymentsMixin from '../../mixins/payments';
 import paymentsButtons from '@/components/payments/buttons/list';
@@ -174,12 +173,6 @@ export default {
   },
   methods: {
     changePage (page) {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'group-plans-static',
-        eventAction: 'view',
-        eventLabel: page,
-      });
       this.activePage = page;
       window.scrollTo(0, 0);
     },
diff --git a/website/client/src/components/group-plans/groupPlanOverviewModal.vue b/website/client/src/components/group-plans/groupPlanOverviewModal.vue
index d5b03a4c19..d51d58440b 100644
--- a/website/client/src/components/group-plans/groupPlanOverviewModal.vue
+++ b/website/client/src/components/group-plans/groupPlanOverviewModal.vue
@@ -4,7 +4,6 @@
     title="Empty"
     size="lg"
     hide-footer="hide-footer"
-    @shown="shown()"
   >
     <div
       slot="modal-header"
@@ -342,7 +341,6 @@
 </style>
 
 <script>
-import * as Analytics from '@/libs/analytics';
 import { mapState } from '@/libs/store';
 
 import upIcon from '@/assets/svg/up.svg';
@@ -368,14 +366,6 @@ export default {
     ...mapState({ user: 'user.data' }),
   },
   methods: {
-    shown () {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'button',
-        eventAction: 'click',
-        eventLabel: 'viewed-group-plan-overview',
-      });
-    },
     toggle (question) {
       this.expandedQuestions[question] = !this.expandedQuestions[question];
     },
diff --git a/website/client/src/components/header/menu.vue b/website/client/src/components/header/menu.vue
index 8107f2d43a..6b9de3246d 100644
--- a/website/client/src/components/header/menu.vue
+++ b/website/client/src/components/header/menu.vue
@@ -725,7 +725,6 @@ body.modal-open #habitica-menu {
 
 <script>
 import { mapState, mapGetters } from '@/libs/store';
-import * as Analytics from '@/libs/analytics';
 import { goToModForm } from '@/libs/modform';
 
 import gemIcon from '@/assets/svg/gem.svg';
@@ -804,13 +803,6 @@ export default {
       this.$root.$emit('bv::show::modal', 'create-party-modal');
     },
     showBuyGemsModal () {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'button',
-        eventAction: 'click',
-        eventLabel: 'Gems > Toolbar',
-      });
-
       this.$root.$emit('bv::show::modal', 'buy-gems', { alreadyTracked: true });
     },
     dropdownDesktop (hover) {
diff --git a/website/client/src/components/header/notifications/dropCapReached.vue b/website/client/src/components/header/notifications/dropCapReached.vue
deleted file mode 100644
index 34a133b64e..0000000000
--- a/website/client/src/components/header/notifications/dropCapReached.vue
+++ /dev/null
@@ -1,43 +0,0 @@
-<template>
-  <base-notification
-    :can-remove="canRemove"
-    :has-icon="false"
-    :notification="notification"
-    :read-after-click="true"
-    @click="action"
-  >
-    <div
-      slot="content"
-      class="notification-bold-blue"
-    >
-      {{ $t('dropCapReached') }}
-    </div>
-  </base-notification>
-</template>
-
-<script>
-import BaseNotification from './base';
-import * as Analytics from '@/libs/analytics';
-
-export default {
-  components: {
-    BaseNotification,
-  },
-  props: {
-    notification: { type: Object, required: true },
-    canRemove: { type: Boolean, required: true },
-  },
-  methods: {
-    action () {
-      this.$root.$emit('habitica:drop-cap-reached', this.notification);
-
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'drop-cap-reached',
-        eventAction: 'click',
-        eventLabel: 'Drop Cap Reached > Notification Click',
-      });
-    },
-  },
-};
-</script>
diff --git a/website/client/src/components/header/notificationsDropdown.vue b/website/client/src/components/header/notificationsDropdown.vue
index cfbb7ece7c..fc1ac8ef57 100644
--- a/website/client/src/components/header/notificationsDropdown.vue
+++ b/website/client/src/components/header/notificationsDropdown.vue
@@ -146,7 +146,6 @@ import ACHIEVEMENT_MIND_OVER_MATTER from './notifications/mindOverMatter';
 import ONBOARDING_COMPLETE from './notifications/onboardingComplete';
 import GIFT_ONE_GET_ONE from './notifications/g1g1';
 import OnboardingGuide from './onboardingGuide';
-import DROP_CAP_REACHED from './notifications/dropCapReached';
 
 export default {
   components: {
@@ -176,7 +175,6 @@ export default {
     OnboardingGuide,
     ONBOARDING_COMPLETE,
     GIFT_ONE_GET_ONE,
-    DROP_CAP_REACHED,
   },
   data () {
     return {
@@ -202,7 +200,7 @@ export default {
         'GROUP_TASK_CLAIMED', 'NEW_MYSTERY_ITEMS', 'CARD_RECEIVED',
         'NEW_INBOX_MESSAGE', 'NEW_CHAT_MESSAGE', 'UNALLOCATED_STATS_POINTS',
         'ACHIEVEMENT_JUST_ADD_WATER', 'ACHIEVEMENT_LOST_MASTERCLASSER', 'ACHIEVEMENT_MIND_OVER_MATTER',
-        'VERIFY_USERNAME', 'ONBOARDING_COMPLETE', 'DROP_CAP_REACHED',
+        'VERIFY_USERNAME', 'ONBOARDING_COMPLETE',
       ],
     };
   },
diff --git a/website/client/src/components/header/userDropdown.vue b/website/client/src/components/header/userDropdown.vue
index 295f2720f6..c8c612d00d 100644
--- a/website/client/src/components/header/userDropdown.vue
+++ b/website/client/src/components/header/userDropdown.vue
@@ -139,7 +139,6 @@
 
 <script>
 import { mapState } from '@/libs/store';
-import * as Analytics from '@/libs/analytics';
 import userIcon from '@/assets/svg/user.svg';
 import MenuDropdown from '../ui/customMenuDropdown';
 import MessageCount from './messageCount';
@@ -178,13 +177,6 @@ export default {
       this.$router.push({ name: startingPage });
     },
     toLearnMore () {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'button',
-        eventAction: 'click',
-        eventLabel: 'User Dropdown > Subscriptions',
-      });
-
       this.$router.push({ name: 'subscription' });
     },
     logout () {
diff --git a/website/client/src/components/notifications.vue b/website/client/src/components/notifications.vue
index c9d7b7e055..5c8665613a 100644
--- a/website/client/src/components/notifications.vue
+++ b/website/client/src/components/notifications.vue
@@ -35,7 +35,6 @@
     <mind-over-matter />
     <onboarding-complete />
     <first-drops />
-    <drop-cap-reached-modal />
   </div>
 </template>
 
@@ -118,6 +117,7 @@ import { mapState } from '@/libs/store';
 import { MAX_LEVEL_HARD_CAP } from '@/../../common/script/constants';
 import notifications from '@/mixins/notifications';
 import guide from '@/mixins/guide';
+import { CONSTANTS, setLocalSetting } from '@/libs/userlocalManager';
 
 import yesterdailyModal from './tasks/yesterdailyModal';
 import newStuff from './news/modal';
@@ -147,7 +147,6 @@ import loginIncentives from './achievements/login-incentives';
 import onboardingComplete from './achievements/onboardingComplete';
 import verifyUsername from './settings/verifyUsername';
 import firstDrops from './achievements/firstDrops';
-import DropCapReachedModal from '@/components/achievements/dropCapReached';
 
 const NOTIFICATIONS = {
   CHALLENGE_JOINED_ACHIEVEMENT: {
@@ -459,7 +458,6 @@ export default {
     justAddWater,
     onboardingComplete,
     firstDrops,
-    DropCapReachedModal,
   },
   mixins: [notifications, guide],
   data () {
@@ -811,6 +809,10 @@ export default {
       // Run Cron
       await axios.post('/api/v4/cron');
 
+      // Reset daily analytics actions
+      setLocalSetting(CONSTANTS.keyConstants.TASKS_SCORED_COUNT, 0);
+      setLocalSetting(CONSTANTS.keyConstants.TASKS_CREATED_COUNT, 0);
+
       // Sync
       await Promise.all([
         this.$store.dispatch('user:fetch', { forceLoad: true }),
diff --git a/website/client/src/components/payments/amazonModal.vue b/website/client/src/components/payments/amazonModal.vue
index 9cfadd80a9..578c627b08 100644
--- a/website/client/src/components/payments/amazonModal.vue
+++ b/website/client/src/components/payments/amazonModal.vue
@@ -56,7 +56,6 @@
 <script>
 import axios from 'axios';
 import pick from 'lodash/pick';
-import * as Analytics from '@/libs/analytics';
 import { mapState } from '@/libs/store';
 import { CONSTANTS, setLocalSetting } from '@/libs/userlocalManager';
 import paymentsMixin from '@/mixins/payments';
@@ -261,13 +260,6 @@ export default {
           if (newGroup && newGroup._id) {
             // Handle new user signup
             if (!this.$store.state.isUserLoggedIn) {
-              Analytics.track({
-                hitType: 'event',
-                eventCategory: 'group-plans-static',
-                eventAction: 'view',
-                eventLabel: 'paid-with-amazon',
-              });
-
               this.storePaymentStatusAndReload(`${habiticaUrl}/group-plans/${newGroup._id}/task-information?showGroupOverview=true`);
               return;
             }
diff --git a/website/client/src/components/payments/buyGemsModal.vue b/website/client/src/components/payments/buyGemsModal.vue
index da951ac4be..47edd0f58e 100644
--- a/website/client/src/components/payments/buyGemsModal.vue
+++ b/website/client/src/components/payments/buyGemsModal.vue
@@ -363,7 +363,6 @@
 
 <script>
 import moment from 'moment';
-import * as Analytics from '@/libs/analytics';
 import { mapState } from '@/libs/store';
 import markdown from '@/directives/markdown';
 import paymentsMixin from '@/mixins/payments';
@@ -449,22 +448,11 @@ export default {
   async mounted () {
     await this.$store.dispatch('worldState:getWorldState');
 
-    this.$root.$on('bv::show::modal', (modalId, data = {}) => {
+    this.$root.$on('bv::show::modal', modalId => {
       if (modalId === 'buy-gems') {
         // We force reloading the world state every time the modal is reopened
         // To make sure the promo status is always up to date
         this.$store.dispatch('worldState:getWorldState', { forceLoad: true });
-
-        // Track opening of gems modal unless it's been already tracked
-        // For example the gems button in the menu already tracks the event by itself
-        if (data.alreadyTracked !== true) {
-          Analytics.track({
-            hitType: 'event',
-            eventCategory: 'button',
-            eventAction: 'click',
-            eventLabel: 'Gems > Wallet',
-          });
-        }
       }
     });
   },
diff --git a/website/client/src/components/static/groupPlans.vue b/website/client/src/components/static/groupPlans.vue
index 08ad15317e..238b27c791 100644
--- a/website/client/src/components/static/groupPlans.vue
+++ b/website/client/src/components/static/groupPlans.vue
@@ -246,7 +246,6 @@
 </style>
 
 <script>
-import * as Analytics from '@/libs/analytics';
 import { setup as setupPayments } from '@/libs/payments';
 import amazonPaymentsModal from '@/components/payments/amazonModal';
 import AuthForm from '../auth/authForm.vue';
@@ -280,24 +279,10 @@ export default {
   },
   methods: {
     goToNewGroupPage () {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'group-plans-static',
-        eventAction: 'view',
-        eventLabel: 'view-auth-form',
-      });
-
       this.$root.$emit('bv::show::modal', 'group-plan');
     },
     authenticate () {
       this.modalPage = 'purchaseGroup';
-
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'group-plans-static',
-        eventAction: 'view',
-        eventLabel: 'create-group',
-      });
     },
   },
 };
diff --git a/website/client/src/components/static/header.vue b/website/client/src/components/static/header.vue
index 92f328f792..59b5b4d920 100644
--- a/website/client/src/components/static/header.vue
+++ b/website/client/src/components/static/header.vue
@@ -262,7 +262,6 @@
 <script>
 import logo from '@/assets/svg/logo.svg';
 import purpleLogo from '@/assets/svg/purple-logo.svg';
-import * as Analytics from '@/libs/analytics';
 
 export default {
   data () {
@@ -286,13 +285,6 @@ export default {
       }
 
       // @TODO duplicate of code in home.vue
-
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'button',
-        eventAction: 'click',
-        eventLabel: 'Play',
-      });
       this.$router.push('/register');
     },
     scrollToMobileApp () {
diff --git a/website/client/src/components/static/home.vue b/website/client/src/components/static/home.vue
index a6e1efc39c..fd485d1abc 100644
--- a/website/client/src/components/static/home.vue
+++ b/website/client/src/components/static/home.vue
@@ -816,7 +816,6 @@ import kickstarter from '@/assets/images/home/kickstarter.svg';
 import lifehacker from '@/assets/images/home/lifehacker.svg';
 import makeuseof from '@/assets/images/home/make-use-of.svg';
 import thenewyorktimes from '@/assets/images/home/the-new-york-times.svg';
-import * as Analytics from '@/libs/analytics';
 import { MINIMUM_PASSWORD_LENGTH } from '@/../../common/script/constants';
 
 export default {
@@ -944,12 +943,6 @@ export default {
       window.location.href = this.$route.query.redirectTo || '/';
     },
     playButtonClick () {
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'button',
-        eventAction: 'click',
-        eventLabel: 'Play',
-      });
       this.$router.push('/register');
     },
     // @TODO: Abstract hello in to action or lib
diff --git a/website/client/src/libs/userlocalManager.js b/website/client/src/libs/userlocalManager.js
index fe6ae17809..9d744f353d 100644
--- a/website/client/src/libs/userlocalManager.js
+++ b/website/client/src/libs/userlocalManager.js
@@ -6,6 +6,8 @@ const CONSTANTS = {
     CURRENT_EQUIPMENT_DRAWER_TAB: 'current-equipment-drawer-tab',
     STABLE_SORT_STATE: 'stable-sort-state',
     ONBOARDING_PANEL_STATE: 'onboarding-panel-state',
+    TASKS_CREATED_COUNT: 'tasks-created-count',
+    TASKS_SCORED_COUNT: 'tasks-scored-count',
   },
   drawerStateValues: {
     DRAWER_CLOSED: 'drawer-closed',
diff --git a/website/client/src/mixins/guide.js b/website/client/src/mixins/guide.js
index fb7b45c07e..36e95d9e54 100644
--- a/website/client/src/mixins/guide.js
+++ b/website/client/src/mixins/guide.js
@@ -1,6 +1,5 @@
 import times from 'lodash/times';
 import introjs from 'intro.js';
-import * as Analytics from '@/libs/analytics';
 
 let showingTour = false;
 
@@ -159,15 +158,6 @@ export default {
         opts.steps = opts.steps.concat(this.chapters[chapter][p]);
       });
 
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'behavior',
-        eventAction: 'tutorial',
-        eventLabel: `${chapter}-web`,
-        eventValue: page + 1,
-        complete: true,
-      });
-
       // @TODO: Do we always need to initialize here?
       const intro = introjs();
       intro.setOptions({
@@ -194,15 +184,6 @@ export default {
       // Mark tour complete
       ups[`flags.tour.${chapter}`] = -2; // @TODO: Move magic numbers to enum
 
-      Analytics.track({
-        hitType: 'event',
-        eventCategory: 'behavior',
-        eventAction: 'tutorial',
-        eventLabel: `${chapter}-web`,
-        eventValue: lastKnownStep,
-        complete: true,
-      });
-
       this.$store.dispatch('user:set', ups);
     },
   },
diff --git a/website/client/src/mixins/scoreTask.js b/website/client/src/mixins/scoreTask.js
index 9e2596676d..b20bda6a8b 100644
--- a/website/client/src/mixins/scoreTask.js
+++ b/website/client/src/mixins/scoreTask.js
@@ -3,6 +3,8 @@ import Vue from 'vue';
 import notifications from './notifications';
 import scoreTask from '@/../../common/script/ops/scoreTask';
 import { mapState } from '@/libs/store';
+import * as Analytics from '@/libs/analytics';
+import { CONSTANTS, getLocalSetting, setLocalSetting } from '@/libs/userlocalManager';
 
 export default {
   mixins: [notifications],
@@ -69,6 +71,22 @@ export default {
       });
 
       this.handleTaskScoreNotifications(response.data.data._tmp || {});
+
+      const tasksScoredCount = getLocalSetting(CONSTANTS.keyConstants.TASKS_SCORED_COUNT);
+      if (!tasksScoredCount || tasksScoredCount < 2) {
+        Analytics.track('task scored', {
+          uuid: user._id,
+          hitType: 'event',
+          category: 'behavior',
+          taskType: task.type,
+          direction,
+        });
+        if (!tasksScoredCount) {
+          setLocalSetting(CONSTANTS.keyConstants.TASKS_SCORED_COUNT, 1);
+        } else {
+          setLocalSetting(CONSTANTS.keyConstants.TASKS_SCORED_COUNT, tasksScoredCount + 1);
+        }
+      }
     },
     async handleTaskScoreNotifications (tmpObject = {}) {
       const { user } = this;
diff --git a/website/client/src/router/handleRedirect.js b/website/client/src/router/handleRedirect.js
index 4b0bae8b4f..11492fe067 100644
--- a/website/client/src/router/handleRedirect.js
+++ b/website/client/src/router/handleRedirect.js
@@ -1,5 +1,4 @@
 import { CONSTANTS, getLocalSetting, setLocalSetting } from '@/libs/userlocalManager';
-import * as Analytics from '@/libs/analytics';
 
 export default function (to, from, next) {
   const { redirect } = to.params;
@@ -40,13 +39,6 @@ export default function (to, from, next) {
         if (newGroup && newGroup._id) {
           // Handle new user signup
           if (newAppState.newSignup === true) {
-            Analytics.track({
-              hitType: 'event',
-              eventCategory: 'group-plans-static',
-              eventAction: 'view',
-              eventLabel: 'paid-with-stripe',
-            });
-
             return next({
               name: 'groupPlanDetailTaskInformation',
               params: { groupId: newGroup._id },
diff --git a/website/client/src/store/actions/tasks.js b/website/client/src/store/actions/tasks.js
index 9487a6f7f1..f04bbc61c1 100644
--- a/website/client/src/store/actions/tasks.js
+++ b/website/client/src/store/actions/tasks.js
@@ -3,6 +3,8 @@ import Vue from 'vue';
 import compact from 'lodash/compact';
 import omit from 'lodash/omit';
 import { loadAsyncResource } from '@/libs/asyncResource';
+import * as Analytics from '@/libs/analytics';
+import { CONSTANTS, getLocalSetting, setLocalSetting } from '@/libs/userlocalManager';
 
 export function fetchUserTasks (store, options = {}) {
   return loadAsyncResource({
@@ -108,6 +110,21 @@ export async function create (store, createdTask) {
     if (taskDataIndex !== -1) {
       Vue.set(tasksArr, taskDataIndex, { ...tasksArr[taskDataIndex], ...taskRes });
     }
+    const tasksCreatedCount = getLocalSetting(CONSTANTS.keyConstants.TASKS_CREATED_COUNT);
+    if (!tasksCreatedCount || tasksCreatedCount < 2) {
+      const uuid = store.state.user.data._id;
+      Analytics.track('task created', {
+        uuid,
+        hitType: 'event',
+        category: 'behavior',
+        taskType: taskRes.type,
+      });
+      if (!tasksCreatedCount) {
+        setLocalSetting(CONSTANTS.keyConstants.TASKS_CREATED_COUNT, 1);
+      } else {
+        setLocalSetting(CONSTANTS.keyConstants.TASKS_CREATED_COUNT, tasksCreatedCount + 1);
+      }
+    }
   });
 }
 
diff --git a/website/common/script/fns/randomDrop.js b/website/common/script/fns/randomDrop.js
index f7e0b9b568..e1830b3ce1 100644
--- a/website/common/script/fns/randomDrop.js
+++ b/website/common/script/fns/randomDrop.js
@@ -5,7 +5,6 @@ import reduce from 'lodash/reduce';
 import filter from 'lodash/filter';
 import pickBy from 'lodash/pickBy';
 import size from 'lodash/size';
-import moment from 'moment';
 import content from '../content/index';
 import i18n from '../i18n';
 import { daysSince } from '../cron';
@@ -156,43 +155,10 @@ export default function randomDrop (user, options, req = {}, analytics) {
     user.items.lastDrop.date = Number(new Date());
     user.items.lastDrop.count += 1;
 
-    const dropN = user.items.lastDrop.count;
-    const dropCapReached = dropN === maxDropCount;
-    const isEnrolledInDropCapTest = user._ABtests.dropCapNotif
-      && user._ABtests.dropCapNotif !== 'drop-cap-notif-not-enrolled';
-    const hasActiveDropCapNotif = isEnrolledInDropCapTest
-      && user._ABtests.dropCapNotif === 'drop-cap-notif-enabled';
-
-    // Unsubscribed users get a notification when they reach the drop cap
-    // One per day
-    if (
-      hasActiveDropCapNotif && dropCapReached
-      && user.addNotification
-      && user.isSubscribed && !user.isSubscribed()
-    ) {
-      const prevNotifIndex = user.notifications.findIndex(n => n.type === 'DROP_CAP_REACHED');
-      if (prevNotifIndex !== -1) user.notifications.splice(prevNotifIndex, 1);
-
-      user.addNotification('DROP_CAP_REACHED', {
-        message: i18n.t('dropCapReached', req.language),
-        items: dropN,
-      });
-    }
-
-    if (isEnrolledInDropCapTest && dropCapReached) {
-      analytics.track('drop cap reached', {
-        uuid: user._id,
-        dropCap: maxDropCount,
-        category: 'behavior',
-        headers: req.headers,
-      });
-    }
-
-    if (analytics && moment().diff(user.auth.timestamps.created, 'days') < 7) {
+    if (analytics) {
       analytics.track('dropped item', {
         uuid: user._id,
         itemKey: drop.key,
-        acquireMethod: 'Drop',
         category: 'behavior',
         headers: req.headers,
       });
diff --git a/website/common/script/fns/updateStats.js b/website/common/script/fns/updateStats.js
index a9d253c42a..8ab2291004 100644
--- a/website/common/script/fns/updateStats.js
+++ b/website/common/script/fns/updateStats.js
@@ -7,7 +7,7 @@ import {
 import { toNextLevel } from '../statHelpers';
 import autoAllocate from './autoAllocate';
 
-export default function updateStats (user, stats, req = {}, analytics) {
+export default function updateStats (user, stats) {
   let allocatedStatPoints;
   let totalStatPoints;
   let experienceToNextLevel;
@@ -88,15 +88,6 @@ export default function updateStats (user, stats, req = {}, analytics) {
       };
       if (user.markModified) user.markModified('items.quests');
 
-      if (analytics) {
-        analytics.track('acquire item', {
-          uuid: user._id,
-          itemKey: k,
-          acquireMethod: 'Level Drop',
-          category: 'behavior',
-          headers: req.headers,
-        });
-      }
       user._tmp.drop = {
         type: 'Quest',
         key: k,
diff --git a/website/common/script/ops/buy/abstractBuyOperation.js b/website/common/script/ops/buy/abstractBuyOperation.js
index 38a94f0e5b..947e453964 100644
--- a/website/common/script/ops/buy/abstractBuyOperation.js
+++ b/website/common/script/ops/buy/abstractBuyOperation.js
@@ -105,7 +105,7 @@ export class AbstractBuyOperation {
   }
 
   analyticsLabel () { // eslint-disable-line class-methods-use-this
-    return 'acquire item';
+    return 'buy';
   }
 
   sendToAnalytics (additionalData = {}) {
@@ -151,7 +151,7 @@ export class AbstractGoldItemOperation extends AbstractBuyOperation {
     return {
       itemKey: this.getItemKey(this.item),
       itemType: this.getItemType(this.item),
-      acquireMethod: 'Gold',
+      currency: 'Gold',
       goldCost: this.getItemValue(this.item),
     };
   }
@@ -181,7 +181,7 @@ export class AbstractGemItemOperation extends AbstractBuyOperation {
     return {
       itemKey: this.getItemKey(this.item),
       itemType: this.getItemType(this.item),
-      acquireMethod: 'Gems',
+      currency: 'Gems',
       gemCost: this.getItemValue(this.item) * 4,
     };
   }
@@ -203,7 +203,7 @@ export class AbstractHourglassItemOperation extends AbstractBuyOperation {
   analyticsData () {
     return {
       itemKey: this.item.key,
-      acquireMethod: 'Hourglass',
+      currency: 'Hourglass',
     };
   }
 }
diff --git a/website/common/script/ops/buy/buyArmoire.js b/website/common/script/ops/buy/buyArmoire.js
index 9a7f91e200..1c4a612a96 100644
--- a/website/common/script/ops/buy/buyArmoire.js
+++ b/website/common/script/ops/buy/buyArmoire.js
@@ -72,11 +72,10 @@ export class BuyArmoireOperation extends AbstractGoldItemOperation { // eslint-d
 
   _trackDropAnalytics (userId, key) {
     this.analytics.track(
-      'dropped item',
+      'Enchanted Armoire',
       {
         uuid: userId,
         itemKey: key,
-        acquireMethod: 'Armoire',
         category: 'behavior',
         headers: this.req.headers,
       },
diff --git a/website/common/script/ops/buy/buyMysterySet.js b/website/common/script/ops/buy/buyMysterySet.js
index 8c102d0d9b..9227507f2e 100644
--- a/website/common/script/ops/buy/buyMysterySet.js
+++ b/website/common/script/ops/buy/buyMysterySet.js
@@ -29,11 +29,11 @@ export default function buyMysterySet (user, req = {}, analytics) {
   });
 
   if (analytics) {
-    analytics.track('acquire item', {
+    analytics.track('buy', {
       uuid: user._id,
       itemKey: mysterySet.key,
       itemType: 'Subscriber Gear',
-      acquireMethod: 'Hourglass',
+      currency: 'Hourglass',
       category: 'behavior',
       headers: req.headers,
     });
diff --git a/website/common/script/ops/buy/hourglassPurchase.js b/website/common/script/ops/buy/hourglassPurchase.js
index 18db922eca..1d0b6fa185 100644
--- a/website/common/script/ops/buy/hourglassPurchase.js
+++ b/website/common/script/ops/buy/hourglassPurchase.js
@@ -83,11 +83,11 @@ export default function purchaseHourglass (user, req = {}, analytics, quantity =
   }
 
   if (analytics) {
-    analytics.track('acquire item', {
+    analytics.track('buy', {
       uuid: user._id,
       itemKey: key,
       itemType: type,
-      acquireMethod: 'Hourglass',
+      currency: 'Hourglass',
       category: 'behavior',
       headers: req.headers,
     });
diff --git a/website/common/script/ops/buy/purchase.js b/website/common/script/ops/buy/purchase.js
index 2808cd2b98..4c624249a8 100644
--- a/website/common/script/ops/buy/purchase.js
+++ b/website/common/script/ops/buy/purchase.js
@@ -113,11 +113,11 @@ export default function purchase (user, req = {}, analytics) {
   }
 
   if (analytics) {
-    analytics.track('acquire item', {
+    analytics.track('buy', {
       uuid: user._id,
       itemKey: key,
       itemType: type,
-      acquireMethod: 'Gems',
+      currency: 'Gems',
       gemCost: price * 4,
       quantityPurchased: quantity,
       category: 'behavior',
diff --git a/website/common/script/ops/changeClass.js b/website/common/script/ops/changeClass.js
index a9d7104fa3..0b8527882b 100644
--- a/website/common/script/ops/changeClass.js
+++ b/website/common/script/ops/changeClass.js
@@ -71,8 +71,7 @@ export default function changeClass (user, req = {}, analytics) {
       analytics.track('change class', {
         uuid: user._id,
         class: klass,
-        acquireMethod: balanceRemoved === 0 ? 'Free' : 'Gems',
-        gemCost: balanceRemoved / 0.25,
+        currency: balanceRemoved === 0 ? 'Free' : 'Gems',
         category: 'behavior',
         headers: req.headers,
       });
diff --git a/website/common/script/ops/openMysteryItem.js b/website/common/script/ops/openMysteryItem.js
index 7df705aeb3..96c01d440f 100644
--- a/website/common/script/ops/openMysteryItem.js
+++ b/website/common/script/ops/openMysteryItem.js
@@ -11,7 +11,7 @@ function markNotificationAsRead (user) {
   if (index !== -1) user.notifications.splice(index, 1);
 }
 
-export default function openMysteryItem (user, req = {}, analytics) {
+export default function openMysteryItem (user, req = {}) {
   const { mysteryItems } = user.purchased.plan;
   let item = mysteryItems.shift();
 
@@ -33,17 +33,6 @@ export default function openMysteryItem (user, req = {}, analytics) {
     user.markModified('items.gear.owned');
   }
 
-  if (analytics) {
-    analytics.track('open mystery item', {
-      uuid: user._id,
-      itemKey: item,
-      itemType: 'Subscriber Gear',
-      acquireMethod: 'Subscriber',
-      category: 'behavior',
-      headers: req.headers,
-    });
-  }
-
   return [
     item,
     i18n.t('mysteryItemOpened', req.language),
diff --git a/website/common/script/ops/rebirth.js b/website/common/script/ops/rebirth.js
index 4106ef9dd4..2a3366fecb 100644
--- a/website/common/script/ops/rebirth.js
+++ b/website/common/script/ops/rebirth.js
@@ -26,11 +26,11 @@ export default function rebirth (user, tasks = [], req = {}, analytics) {
 
   if (notFree) {
     user.balance -= 1.5;
-    analyticsData.acquireMethod = 'Gems';
+    analyticsData.currency = 'Gems';
     analyticsData.gemCost = 6;
   } else {
+    analyticsData.currency = 'Free';
     analyticsData.gemCost = 0;
-    analyticsData.acquireMethod = '> 100';
   }
 
   if (analytics) {
diff --git a/website/common/script/ops/releaseBoth.js b/website/common/script/ops/releaseBoth.js
index 80a7c81241..b7f532b21d 100644
--- a/website/common/script/ops/releaseBoth.js
+++ b/website/common/script/ops/releaseBoth.js
@@ -23,21 +23,6 @@ export default function releaseBoth (user, req = {}) {
   let giveBeastMasterAchievement = true;
   let giveMountMasterAchievement = true;
 
-  // @TODO: We are only offering the free version now
-  // if (!user.achievements.triadBingo) {
-  //   if (analytics) {
-  //     analytics.track('release pets & mounts', {
-  //       uuid: user._id,
-  //       acquireMethod: 'Gems',
-  //       gemCost: 6,
-  //       category: 'behavior',
-  //       headers: req.headers,
-  //     });
-  //   }
-  //
-  //   user.balance -= 1.5;
-  // }
-
   const mountInfo = content.mountInfo[user.items.currentMount];
 
   if (mountInfo && mountInfo.type === 'drop') {
diff --git a/website/common/script/ops/releaseMounts.js b/website/common/script/ops/releaseMounts.js
index b41e50d861..a0617dab70 100644
--- a/website/common/script/ops/releaseMounts.js
+++ b/website/common/script/ops/releaseMounts.js
@@ -43,7 +43,7 @@ export default function releaseMounts (user, req = {}, analytics) {
   if (analytics) {
     analytics.track('release mounts', {
       uuid: user._id,
-      acquireMethod: 'Gems',
+      currency: 'Gems',
       gemCost: 4,
       category: 'behavior',
       headers: req.headers,
diff --git a/website/common/script/ops/releasePets.js b/website/common/script/ops/releasePets.js
index df7596a1a3..4093f2dc68 100644
--- a/website/common/script/ops/releasePets.js
+++ b/website/common/script/ops/releasePets.js
@@ -43,7 +43,7 @@ export default function releasePets (user, req = {}, analytics) {
   if (analytics) {
     analytics.track('release pets', {
       uuid: user._id,
-      acquireMethod: 'Gems',
+      currency: 'Gems',
       gemCost: 4,
       category: 'behavior',
       headers: req.headers,
diff --git a/website/common/script/ops/reroll.js b/website/common/script/ops/reroll.js
index faf89ba68a..f4095a68bc 100644
--- a/website/common/script/ops/reroll.js
+++ b/website/common/script/ops/reroll.js
@@ -23,7 +23,7 @@ export default function reroll (user, tasks = [], req = {}, analytics) {
   if (analytics) {
     analytics.track('Fortify Potion', {
       uuid: user._id,
-      acquireMethod: 'Gems',
+      currency: 'Gems',
       gemCost: 4,
       category: 'behavior',
       headers: req.headers,
diff --git a/website/common/script/ops/unlock.js b/website/common/script/ops/unlock.js
index d9b7ddd72f..1883013e82 100644
--- a/website/common/script/ops/unlock.js
+++ b/website/common/script/ops/unlock.js
@@ -305,11 +305,11 @@ export default function unlock (user, req = {}, analytics) {
     user.balance -= cost;
 
     if (analytics) {
-      analytics.track('acquire item', {
+      analytics.track('buy', {
         uuid: user._id,
         itemKey: path,
         itemType: 'customization',
-        acquireMethod: 'Gems',
+        currency: 'Gems',
         gemCost: cost / 0.25,
         category: 'behavior',
         headers: req.headers,
diff --git a/website/server/controllers/api-v3/chat.js b/website/server/controllers/api-v3/chat.js
index 98097e45f8..966552fd28 100644
--- a/website/server/controllers/api-v3/chat.js
+++ b/website/server/controllers/api-v3/chat.js
@@ -266,8 +266,6 @@ api.postChat = {
       analyticsObject.groupName = group.name;
     }
 
-    res.analytics.track('group chat', analyticsObject);
-
     if (chatUpdated) {
       res.respond(200, { chat: chatRes.chat });
     } else {
diff --git a/website/server/controllers/api-v3/groups.js b/website/server/controllers/api-v3/groups.js
index 9a21b14e7c..2339539086 100644
--- a/website/server/controllers/api-v3/groups.js
+++ b/website/server/controllers/api-v3/groups.js
@@ -158,6 +158,7 @@ api.createGroup = {
       groupType: savedGroup.type,
       privacy: savedGroup.privacy,
       headers: req.headers,
+      invited: false,
     };
 
     if (savedGroup.privacy === 'public') {
@@ -206,6 +207,7 @@ api.createGroupPlan = {
       groupType: savedGroup.type,
       privacy: savedGroup.privacy,
       headers: req.headers,
+      invited: false,
     });
 
     // do not remove chat flags data as we've just created the group
@@ -714,6 +716,7 @@ api.joinGroup = {
       groupType: group.type,
       privacy: group.privacy,
       headers: req.headers,
+      invited: isUserInvited,
     };
 
     if (group.privacy === 'public') {
diff --git a/website/server/controllers/api-v3/quests.js b/website/server/controllers/api-v3/quests.js
index 6e92619115..16fc0b8af1 100644
--- a/website/server/controllers/api-v3/quests.js
+++ b/website/server/controllers/api-v3/quests.js
@@ -165,7 +165,7 @@ api.inviteToQuest = {
       questName: questKey,
       uuid: user._id,
       headers: req.headers,
-    }, true);
+    });
   },
 };
 
@@ -226,7 +226,7 @@ api.acceptQuest = {
       questName: group.quest.key,
       uuid: user._id,
       headers: req.headers,
-    }, true);
+    });
   },
 };
 
@@ -287,7 +287,7 @@ api.rejectQuest = {
       questName: group.quest.key,
       uuid: user._id,
       headers: req.headers,
-    }, true);
+    });
   },
 };
 
@@ -347,7 +347,7 @@ api.forceStart = {
       questName: group.quest.key,
       uuid: user._id,
       headers: req.headers,
-    }, true);
+    });
   },
 };
 
diff --git a/website/server/controllers/api-v3/tasks.js b/website/server/controllers/api-v3/tasks.js
index e99c4c31f5..49594aded2 100644
--- a/website/server/controllers/api-v3/tasks.js
+++ b/website/server/controllers/api-v3/tasks.js
@@ -199,16 +199,6 @@ api.createUserTasks = {
     res.respond(201, tasks.length === 1 ? tasks[0] : tasks);
 
     tasks.forEach(task => {
-      if (user.flags.welcomed) { // Don't send Habitica default tasks to analytics
-        res.analytics.track('task create', {
-          uuid: user._id,
-          hitType: 'event',
-          category: 'behavior',
-          taskType: task.type,
-          headers: req.headers,
-        });
-      }
-
       taskActivityWebhook.send(user, {
         type: 'created',
         task,
@@ -326,7 +316,7 @@ api.createChallengeTasks = {
     if (challenge) challenge.addTasks(tasks);
 
     tasks.forEach(task => {
-      res.analytics.track('task create', {
+      res.analytics.track('challenge task created', {
         uuid: user._id,
         hitType: 'event',
         category: 'behavior',
diff --git a/website/server/controllers/api-v3/tasks/groups.js b/website/server/controllers/api-v3/tasks/groups.js
index 9b69d63fef..34d4a76521 100644
--- a/website/server/controllers/api-v3/tasks/groups.js
+++ b/website/server/controllers/api-v3/tasks/groups.js
@@ -61,7 +61,7 @@ api.createGroupTasks = {
     res.respond(201, tasks.length === 1 ? tasks[0] : tasks);
 
     tasks.forEach(task => {
-      res.analytics.track('task create', {
+      res.analytics.track('team task created', {
         uuid: user._id,
         hitType: 'event',
         category: 'behavior',
diff --git a/website/server/libs/analyticsService.js b/website/server/libs/analyticsService.js
index 3082c78d42..2d36eeb53a 100644
--- a/website/server/libs/analyticsService.js
+++ b/website/server/libs/analyticsService.js
@@ -260,6 +260,7 @@ function _sendPurchaseDataToAmplitude (data) {
 
   amplitudeData.event_type = 'purchase';
   amplitudeData.revenue = data.purchaseValue;
+  amplitudeData.productId = data.itemPurchased;
 
   if (LOG_AMPLITUDE_EVENTS) {
     logger.info('Amplitude Purchase Event', amplitudeData);
diff --git a/website/server/libs/tasks/index.js b/website/server/libs/tasks/index.js
index a8a43a1a16..603b22caf7 100644
--- a/website/server/libs/tasks/index.js
+++ b/website/server/libs/tasks/index.js
@@ -438,15 +438,6 @@ async function scoreTask (user, task, direction, req, res) {
     user,
   });
 
-  res.analytics.track('task score', {
-    uuid: user._id,
-    hitType: 'event',
-    category: 'behavior',
-    taskType: task.type,
-    direction,
-    headers: req.headers,
-  });
-
   return {
     task,
     delta,