diff --git a/website/server/controllers/api-v3/challenges.js b/website/server/controllers/api-v3/challenges.js
index ffda202648..2d58eda175 100644
--- a/website/server/controllers/api-v3/challenges.js
+++ b/website/server/controllers/api-v3/challenges.js
@@ -257,6 +257,16 @@ api.createChallenge = {
       privacy: group.privacy,
     };
 
+    res.analytics.track('challenge create', {
+      uuid: user._id,
+      hitType: 'event',
+      category: 'behavior',
+      challengeID: response._id,
+      groupID: group._id,
+      groupName: group.privacy === 'private' ? null : group.name,
+      groupType: group._id === TAVERN_ID ? 'tavern' : group.type,
+    });
+
     res.respond(201, response);
   },
 };
@@ -315,6 +325,16 @@ api.joinChallenge = {
     let chalLeader = await User.findById(response.leader).select(nameFields).exec();
     response.leader = chalLeader ? chalLeader.toJSON({minimize: true}) : null;
 
+    res.analytics.track('challenge join', {
+      uuid: user._id,
+      hitType: 'event',
+      category: 'behavior',
+      challengeID: challenge._id,
+      groupID: group._id,
+      groupName: group.privacy === 'private' ? null : group.name,
+      groupType: group._id === TAVERN_ID ? 'tavern' : group.type,
+    });
+
     res.respond(200, response);
   },
 };
@@ -351,6 +371,17 @@ api.leaveChallenge = {
 
     // Unlink challenge's tasks from user's tasks and save the challenge
     await Bluebird.all([challenge.unlinkTasks(user, keep), challenge.save()]);
+
+    res.analytics.track('challenge leave', {
+      uuid: user._id,
+      hitType: 'event',
+      category: 'behavior',
+      challengeID: challenge._id,
+      groupID: challenge.group._id,
+      groupName: challenge.group.privacy === 'private' ? null : challenge.group.name,
+      groupType: challenge.group._id === TAVERN_ID ? 'tavern' : challenge.group.type,
+    });
+
     res.respond(200, {});
   },
 };
@@ -679,6 +710,17 @@ api.deleteChallenge = {
 
     // Close channel in background, some ops are run in the background without `await`ing
     await challenge.closeChal({broken: 'CHALLENGE_DELETED'});
+
+    res.analytics.track('challenge delete', {
+      uuid: user._id,
+      hitType: 'event',
+      category: 'behavior',
+      challengeID: challenge._id,
+      groupID: challenge.group._id,
+      groupName: challenge.group.privacy === 'private' ? null : challenge.group.name,
+      groupType: challenge.group._id === TAVERN_ID ? 'tavern' : challenge.group.type,
+    });
+
     res.respond(200, {});
   },
 };
@@ -717,6 +759,18 @@ api.selectChallengeWinner = {
 
     // Close channel in background, some ops are run in the background without `await`ing
     await challenge.closeChal({broken: 'CHALLENGE_CLOSED', winner});
+
+    res.analytics.track('challenge close', {
+      uuid: user._id,
+      hitType: 'event',
+      category: 'behavior',
+      challengeID: challenge._id,
+      challengeWinnerID: winner._id,
+      groupID: challenge.group._id,
+      groupName: challenge.group.privacy === 'private' ? null : challenge.group.name,
+      groupType: challenge.group._id === TAVERN_ID ? 'tavern' : challenge.group.type,
+    });
+
     res.respond(200, {});
   },
 };
diff --git a/website/server/controllers/api-v3/tasks.js b/website/server/controllers/api-v3/tasks.js
index 0e231e4721..415fa0198e 100644
--- a/website/server/controllers/api-v3/tasks.js
+++ b/website/server/controllers/api-v3/tasks.js
@@ -23,6 +23,7 @@ import common from '../../../common';
 import Bluebird from 'bluebird';
 import _ from 'lodash';
 import logger from '../../libs/logger';
+import moment from 'moment';
 
 const MAX_SCORE_NOTES_LENGTH = 256;
 
@@ -166,6 +167,16 @@ api.createUserTasks = {
     res.respond(201, tasks.length === 1 ? tasks[0] : tasks);
 
     tasks.forEach((task) => {
+      // Track when new users (first 7 days) create tasks
+      if (moment().diff(user.auth.timestamps.created, 'days') < 7) {
+        res.analytics.track('task create', {
+          uuid: user._id,
+          hitType: 'event',
+          category: 'behavior',
+          taskType: task.type,
+        });
+      }
+
       taskActivityWebhook.send(user.webhooks, {
         type: 'created',
         task,
@@ -241,6 +252,16 @@ api.createChallengeTasks = {
 
     // If adding tasks to a challenge -> sync users
     if (challenge) challenge.addTasks(tasks);
+
+    tasks.forEach((task) => {
+      res.analytics.track('task create', {
+        uuid: user._id,
+        hitType: 'event',
+        category: 'behavior',
+        taskType: task.type,
+        challengeID: challenge._id,
+      });
+    });
   },
 };
 
@@ -654,16 +675,16 @@ api.scoreTask = {
       }
     }
 
-    /*
-     * TODO: enable score task analytics if desired
-    res.analytics.track('score task', {
-      uuid: user._id,
-      hitType: 'event',
-      category: 'behavior',
-      taskType: task.type,
-      direction
-    });
-    */
+    // Track when new users (first 7 days) score tasks
+    if (moment().diff(user.auth.timestamps.created, 'days') < 7) {
+      res.analytics.track('task score', {
+        uuid: user._id,
+        hitType: 'event',
+        category: 'behavior',
+        taskType: task.type,
+        direction,
+      });
+    }
   },
 };
 
diff --git a/website/server/controllers/api-v3/tasks/groups.js b/website/server/controllers/api-v3/tasks/groups.js
index 709da205fe..9ff6850218 100644
--- a/website/server/controllers/api-v3/tasks/groups.js
+++ b/website/server/controllers/api-v3/tasks/groups.js
@@ -58,6 +58,16 @@ api.createGroupTasks = {
     let tasks = await createTasks(req, res, {user, group});
 
     res.respond(201, tasks.length === 1 ? tasks[0] : tasks);
+
+    tasks.forEach((task) => {
+      res.analytics.track('task create', {
+        uuid: user._id,
+        hitType: 'event',
+        category: 'behavior',
+        taskType: task.type,
+        groupID: group._id,
+      });
+    });
   },
 };