diff --git a/website/public/js/controllers/footerCtrl.js b/website/public/js/controllers/footerCtrl.js
index 55d896660e..b989ee218f 100644
--- a/website/public/js/controllers/footerCtrl.js
+++ b/website/public/js/controllers/footerCtrl.js
@@ -26,14 +26,20 @@ function($scope, $rootScope, User, $http, Notification, ApiUrl) {
     $.getScript('//checkout.stripe.com/v2/checkout.js');
 
     // Google Analytics, only in production
-    if (window.env.NODE_ENV === 'production') {
-      (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-      m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-      })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
-      ga('create', window.env.GA_ID, {userId:User.user._id});
-      ga('require', 'displayfeatures');
-      ga('send', 'pageview');
+    if (true || window.env.NODE_ENV === 'production') {
+      // Get experiments API
+      $.getScript('//www.google-analytics.com/cx/api.js?experiment=OPMHlSzSTj2gVYwUS72wlQ', function(){
+        $rootScope.chosenVariation = cxApi.chooseVariation();
+        $rootScope.$apply();
+
+        (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+          (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+        m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+        })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
+        ga('create', window.env.GA_ID, {userId:User.user._id});
+        ga('require', 'displayfeatures');
+        ga('send', 'pageview');
+      })
     }
 
     // Scripts only for desktop
diff --git a/website/views/static/front.jade b/website/views/static/front.jade
index bbd25b9603..14b3501613 100644
--- a/website/views/static/front.jade
+++ b/website/views/static/front.jade
@@ -20,7 +20,8 @@ block content
       //while acting similarly to a logo
       h1#tagline=env.t('tagline')
       p.lead
-        button.btn.btn-primary.btn-lg#frontpage-play-button(ng-click='playButtonClick()')=env.t('playButton')
+        button.btn.btn-primary.btn-lg#frontpage-play-button(ng-click='playButtonClick()', ng-class="{'btn-success':chosenVariation==2}")
+          | {{chosenVariation==1 ? "Play for Free" : "#{env.t('playButton')}"}}
       hr
       img(src='/marketing/devices.png')
       //we'd want the tagline centered, for sure, and a bit more pop, but without using jumbotron